Monthly Archives: June 2015

//June

Make an ‘offer’ they simply cannot refuse!

When it comes to sending out a piece of Direct Mail to elicit a favourable response, the one that carries an Offer versus the one which doesn’t – emerges the winner! Simply put, no offer means no response. A classic example of mailers containing offers are those designed by Reader’s Digest – they always pulled in the desired response. When you have a good offer going, shout it from the rooftops; not in the by-lanes of your text. Be upfront about

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