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Why Data Quality is Supreme, and what You can Do about It

Even the best email or telemarketing pitch can fail due to unverified contacts and cold leads on the list. As database applications are becoming increasingly intelligent to serve accurate data to users at the right time and place, organizations need to know where they stand. Databases are expensive. Each contact can cost as high as hundreds of dollars and companies need thousands of them. As a result, database procurement is highly focused on the quality of leads and prospects. Data decays due

2017 maybe the year of direct mail for at least 5 reasons

Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI more convincing. There are at least 5 reasons that will bring home this point. Current statistics say it all Infotrends made a study on reliability and positive impact of direct mail

A Success Story of Direct Mail from the US Non-Profit Industry. Will it Work in India?

In the world of marketing, soliciting begins with getting noticed. As a non-profit organization, your task of finding donors is crucial. While digital is accepted widely for spreading awareness and drawing attention, the direct-mail box outside the door hasn’t seen envelopes for a while. If you really want to catch somebody’s attention, the old road might work better! Gone are the days when brochures brimmed the letter box, much to the irritation of residents. Now is the opportunity to

Alarm-Bell Moment for CMOs

Alarm-Bell Moment for CMOs: New Capabilities Required, Says New Oracle-ADMA Report As the world keeps changing, demanding new skill sets from professionals, a new report by Oracle and ADMA declared, “Finance, analytics and budgeting are among the top skills CMOs must cultivate in order to retain their positions as executive leaders of tomorrow.” The report, titled The CMO of Tomorrow, surveyed 450 senior marketing executives across Australia, New Zealand, Singapore and India. Oracle Marketing Cloud VP, Customer Success, Paul Cross

When Web is the Marketing Vehicle, Databases are the Fuel for Sure

Databases of Indian Marketing, Finance, HR and IT Heads: Here is what you should look for  The internet has become a preferred marketing tool. If you have the right expertise, you can have a speedy ride to success. It may come overnight, or it may take years, depending on your approach and the opportunities you discover in internet marketing. Let’s consider a database for email marketing. If you are trying to get something out of the digital market, the absence of an

IoT, IoE, Inspirations and a Changing World

As big data emerged announcing drastic changes, everyone looked at the horizon to see if there is something that will connect ‘everything’ for seamless data flow. Before long, arrived Internet of Things (IoT), and now Internet of Everything (IoE). With a billion homes projected to be Wi-Fi enabled by 2020, IoE is gaining solid ground across the globe. Although the current IT infrastructure will have to undergo major modifications soon, some examples of early adoption do exist. Earlier

How is your Brand Marketing to the Medical Community?

The medical profession is not just about hospitals and labs. Doctors have families and they are usually in need of all the services and goods families need. A database of Indian doctors is going to prove handy, whether you get to connect with general practitioners or specialist surgeons. Brand proliferation and immense competition have led companies to prioritize data-driven marketing. The digital age is all about treating data as the prime force behind business strategies. That is why big data is

Verified B2B Databases of Indian Companies

Verified B2B Databases of Indian SMEs and Corporates: The Key ­­to Successful Marketing Campaigns A recent news report by B2bnn.com elaborates why communications technology is the main focus for companies shifting from on-premise to cloud. The companies will need to build capabilities to “lower overall cost and increase mobility with less risk”. That is what will help keep enterprise databases relevant in the long run. Business firms are often in need of database support solutions to carry out their marketing

Marketing Automation: Getting Results with Better Personalization

The blindness that shrouded marketing operations has disappeared in most agencies over the last decade and a half. Some of the earliest marketing automation (MA) adopters were able to show breakthrough results, especially with social media and email marketing. They may not have been able to sustain such results for years at a stretch, but improved marketing across the board began justifying additional marketing investments, mainly in IT. Ironically, cost-effective marketing is possible only with automation tools and

A Digital Spin on “Know Your Customer”: Data-Driven Marketing

We live in interesting times. Marketing, which was considered black magic with advertisers playing grand wizards, is fast becoming a field for technology specialists. Information about individuals is the key nowadays. Integration of data, processes, channels and marketers is already a reality. As their focus is on delivering the right message to the right person at the right time, it requires formats to be tailored to the audience’s physical and virtual locations. Data is more than just customer name, age and

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