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2017 maybe the year of direct mail for at least 5 reasons

Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI more convincing. There are at least 5 reasons that will bring home this point. Current statistics say it all Infotrends made a study on reliability and positive impact of direct mail

A Success Story of Direct Mail from the US Non-Profit Industry. Will it Work in India?

In the world of marketing, soliciting begins with getting noticed. As a non-profit organization, your task of finding donors is crucial. While digital is accepted widely for spreading awareness and drawing attention, the direct-mail box outside the door hasn’t seen envelopes for a while. If you really want to catch somebody’s attention, the old road might work better! Gone are the days when brochures brimmed the letter box, much to the irritation of residents. Now is the opportunity to

Alarm-Bell Moment for CMOs

Alarm-Bell Moment for CMOs: New Capabilities Required, Says New Oracle-ADMA Report As the world keeps changing, demanding new skill sets from professionals, a new report by Oracle and ADMA declared, “Finance, analytics and budgeting are among the top skills CMOs must cultivate in order to retain their positions as executive leaders of tomorrow.” The report, titled The CMO of Tomorrow, surveyed 450 senior marketing executives across Australia, New Zealand, Singapore and India. Oracle Marketing Cloud VP, Customer Success, Paul Cross

When Web is the Marketing Vehicle, Databases are the Fuel for Sure

Databases of Indian Marketing, Finance, HR and IT Heads: Here is what you should look for  The internet has become a preferred marketing tool. If you have the right expertise, you can have a speedy ride to success. It may come overnight, or it may take years, depending on your approach and the opportunities you discover in internet marketing. Let’s consider a database for email marketing. If you are trying to get something out of the digital market, the absence of an

IoT, IoE, Inspirations and a Changing World

As big data emerged announcing drastic changes, everyone looked at the horizon to see if there is something that will connect ‘everything’ for seamless data flow. Before long, arrived Internet of Things (IoT), and now Internet of Everything (IoE). With a billion homes projected to be Wi-Fi enabled by 2020, IoE is gaining solid ground across the globe. Although the current IT infrastructure will have to undergo major modifications soon, some examples of early adoption do exist. Earlier

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