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The Holy Trinity of Digital Marketing you should know as a marketer

Audience in the Digital World Traditional Mass Media like TV commands an audience of millions for a single content piece like a TV show. Newspapers too have a staggering audience for their front-page articles. The economics of these media works on sheer numbers. In the Digital Media, the audience is highly fragmented. It is quite impossible to get such concentrated, sizeable audiences for a single web page. Even Social Media like Twitter, which leverages Trending News, will garner and audience that

Demand for B2B data – on the upsurge!

Boomtime! These days, the market is abuzz with a lot of B2B activity.  Start-ups, especially those related to online businesses and the digital environment, are receiving seed/angel funding or are being acquired like never before by large business enterprises – both international and domestic. Acquisitions and consolidations are taking place at a frenzied pace, and the Indian corporate environment is rapidly changing its colours. Now, more and more marketers, across various industries in India, are seeking professionally collated, trustworthy, tried and tested

Make an ‘offer’ they simply cannot refuse!

When it comes to sending out a piece of Direct Mail to elicit a favourable response, the one that carries an Offer versus the one which doesn’t – emerges the winner! Simply put, no offer means no response. A classic example of mailers containing offers are those designed by Reader’s Digest – they always pulled in the desired response. When you have a good offer going, shout it from the rooftops; not in the by-lanes of your text. Be upfront about

Two benefits of fund-raising through direct mail

In an insightful analysis of Fund-raising through the medium of Direct Mail, Mal Warwick & Associates Inc. shared some interesting data. It was their conviction that donors are discerning and intelligent; that they understand far more about the process of Fund-raising. They also found that Fund-raising through Direct Mail served a very useful purpose of public education – their research had shown that for a great many people, Fund-raising letters were a more trustworthy source of information. The First Benefit Donors being

What is the single-most important constituent of a direct mail campaign?

Is it the ‘offer’? Is it the design? Is it the simplicity of the communication? Or is it something more? While all these contribute to the overall appeal of the Direct Mail campaign – the single-most factor that drives its success is finding the right ‘List’ to which the mailing should go. This is where a List Broker comes in to offer you totally impartial advice that costs you nothing, but can save you a lot of money. Since Brokers handle a

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