- About Us
- List Brokerage
- List Management
We have tried various applications in the market, but none have worked to our satisfaction. The reason is that they have been invariably developed by IT professionals who do not have much of a background in DM. Our years of experience make it relatively easier to identify common errors such as special characters, city/state/pin code wrongly entered in address column, designations and co. names entered in address column, address not in proper case, address in single column etc.
All possible ‘common errors’ have been identified and bundled into the data cleaning application MLI DataClinic+ to help reduce approx. 40-50% of our workload, which in turn will help us improve efficiency and meet timelines set by clients. However, we at MLI are clear that given the complications of Indian databases, manual intervention/eyeballing etc. will be implemented wherever necessary.