Digital/Online Marketing

/Digital/Online Marketing

DIGITAL MARKETING AT MLI

Successful online media planning is about getting the right people to notice you with the right message at the right time.
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Media Planning & Buying

Our digital media planning and buying team identify how, when and where to reach consumers to deliver on our clients’ KPIs and objectives. We combine paid search, display media and affiliate specialists into one collaborative team, allowing us to advise clients on the right media budget allocation for optimum results.

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Maximum Online Exposure

We ensure your brand messages reach the right target audience with banner or textual ads across the web for maximum exposure and a recognized web presence.

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Return On Investment

We provide the best ad spaces online at the best prices. We ensure analysis and understanding of your audience to create iconic creatives that would represent your brand, appeal to your customers and provide a positive call to action for Return on Investment (ROI).  Latest online marketing tools such as Zedo and Double Click also help us track the effectiveness of the campaign activities such as the reach, engagement and frequency of your ad.

HERE'S WHAT OUR ONLINE ADVERTISING & MARKETING SERVICES COMPREHENSIVELY INCLUDE!

We provide effective digital creatives in any digital medium (Textual, Flash, Video, Banner Ads, Pop-Ups, Skyscrapers, etc.) to get your audience’s attention and garner maximum attention per ad impression. We also build mobile responsive landing pages with call to action for client campaigns (microsites) to ensure no leads are lost on the brand website.

This phase includes keyword research and analysis and identifying target audience behaviour with social listening and search tools so that our ad is seen by the right audience. This phase along with the in-house and external planning tools are essential to create a successful ad campaign that delivers.

This phase includes setting up vendors, ad networks for ad space purchase and creating the display ads/banners. Keyword grouping, sitelist approval and insights on expected web presence and performance are shared.

Ongoing Campaign Optimization (verifying leads, bidding for ads and managing Quality Score on Google) is an integral phase for achieving business KPIs. We therefore utilize in-house tracking and external ad-serving technology to create daily reporting of ad analytics and share campaign performance for your brand.

Social media is more than just an engagement tool. With 75% of business agreeing that Facebook has increased business for them, it is pivotal to now be present on the largest market in the world. Millions are spending more than four hours a day on social media and with viral platforms like Twitter, YouTube, LinkedIn, Snapchat and Instagram garnering millions of users. The possible buzz that can be generated through social media is unparalleled and much greater than any other marketing platform.

Hence, with our combination of social campaigns, analytics, top-notch content and search expertise, we ensure our clients’ brands create and participate in this buzz to create authentic conversations on an on-going basis with their customers. Social networks, blogs, professional networks, forums and online communities such as video and photo-sharing websites can do wonders for a brand trying to establish a direct connection with its customers. Social Media Marketing can also help increase brand recognition. Your social media networks are new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Every post you make on a social media platform is an opportunity for customers to convert. We help you build a following, whereby you will simultaneously have access to new customers, recent customers, and old customers, and will be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. We are here to do it for you.

  • Social Pages Creation
  • Social Account Maintenance and Moderation
  • Updating Social Profiles Daily
  • Community Management
  • Reputation Management
  • Facebook
  • Twitter
  • LinkedIn
  • Facebook Applications
  • Blogging

A Search Engine Optimisation (SEO) programme provides opportunities for brands to create acquisitions (sales, leads, enquiries etc.) through improved search rankings, and help consumers to engage with your brand, building intent and driving people further along their user journey towards that valuable First Moment of Truth. With over 80% of web journeys starting from search, a high search ranking acts as a significant competitive edge when positioning your brand over competitors in your search category. To ensure a visible presence for your brand on the top pages of search we optimize your website on page and off page with the following scope of work:

  • Keyword Research
  • Content Optimization
  • Meta Tags Creation
  • W3C Validation
  • URL Optimization
  • Content Density Optimization
  • Image Optimization
  • Link Population
  • Microsite Creation
  • Monitoring & Reporting
  • SEO Consultancy
  • PPC Campaigns & Management
+ Creative Management

We provide effective digital creatives in any digital medium (Textual, Flash, Video, Banner Ads, Pop-Ups, Skyscrapers, etc.) to get your audience’s attention and garner maximum attention per ad impression. We also build mobile responsive landing pages with call to action for client campaigns (microsites) to ensure no leads are lost on the brand website.

+ Campaign Planning

This phase includes keyword research and analysis and identifying target audience behaviour with social listening and search tools so that our ad is seen by the right audience. This phase along with the in-house and external planning tools are essential to create a successful ad campaign that delivers.

+ Online Media Planning and Buying

This phase includes setting up vendors, ad networks for ad space purchase and creating the display ads/banners. Keyword grouping, sitelist approval and insights on expected web presence and performance are shared.

+ Analysis and Optimization

Ongoing Campaign Optimization (verifying leads, bidding for ads and managing Quality Score on Google) is an integral phase for achieving business KPIs. We therefore utilize in-house tracking and external ad-serving technology to create daily reporting of ad analytics and share campaign performance for your brand.

+ SMM/Optimization

Social media is more than just an engagement tool. With 75% of business agreeing that Facebook has increased business for them, it is pivotal to now be present on the largest market in the world. Millions are spending more than four hours a day on social media and with viral platforms like Twitter, YouTube, LinkedIn, Snapchat and Instagram garnering millions of users. The possible buzz that can be generated through social media is unparalleled and much greater than any other marketing platform.

Hence, with our combination of social campaigns, analytics, top-notch content and search expertise, we ensure our clients’ brands create and participate in this buzz to create authentic conversations on an on-going basis with their customers. Social networks, blogs, professional networks, forums and online communities such as video and photo-sharing websites can do wonders for a brand trying to establish a direct connection with its customers. Social Media Marketing can also help increase brand recognition. Your social media networks are new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. Every post you make on a social media platform is an opportunity for customers to convert. We help you build a following, whereby you will simultaneously have access to new customers, recent customers, and old customers, and will be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. We are here to do it for you.

  • Social Pages Creation
  • Social Account Maintenance and Moderation
  • Updating Social Profiles Daily
  • Community Management
  • Reputation Management
  • Facebook
  • Twitter
  • LinkedIn
  • Facebook Applications
  • Blogging
+ Seo

A Search Engine Optimisation (SEO) programme provides opportunities for brands to create acquisitions (sales, leads, enquiries etc.) through improved search rankings, and help consumers to engage with your brand, building intent and driving people further along their user journey towards that valuable First Moment of Truth. With over 80% of web journeys starting from search, a high search ranking acts as a significant competitive edge when positioning your brand over competitors in your search category. To ensure a visible presence for your brand on the top pages of search we optimize your website on page and off page with the following scope of work:

  • Keyword Research
  • Content Optimization
  • Meta Tags Creation
  • W3C Validation
  • URL Optimization
  • Content Density Optimization
  • Image Optimization
  • Link Population
  • Microsite Creation
  • Monitoring & Reporting
  • SEO Consultancy
  • PPC Campaigns & Management
Indian Lists
International Lists

Need A Free Quote/Help With Your Digital Marketing Campaigns? Contact Us!

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