MLA-India Advantage: Quality Control leading to Quality Results

List News Update - January 2012

Mailing Lists (India) Pvt. Ltd. (MLA India), India DM specialist, announces new List Representations:

Details of the lists are below.
For more information on MLA India, please visit us at www.mla-india.com. We will send you list news and updates from time to time.

A. New Lists

Loyalty Club Members in India : This list belongs to a retail shopping chain which has been voted as India’s top retail store by a leading International magazine revered by retailers worldwide. This chain of shopping outlets offers a wide range of products sourced from both local and international markets. The specialty being exclusive imported foods, houseware, furniture, electronics, apparel and kids section amongst other categories. The stores are spread across cities such as Ahmedabad, Bangalore, Hyderabad, Mumbai, Pune, etc.

The outlet provides a unique experience while shopping to ensure each customer entering can shop luxuriously and comfortably. This chain of stores are pioneers in adding creativity to the experience of shopping. Demos for Home, Furniture, Kitchen, Hi-Tech Equipment, etc. exist within the store premises.

The individuals on this file are Loyalty customers who have paid to become members and thereby receive benefits related to savings, exclusive promotions, special previews, reward points and a whole lot more. On an average customers spend more than Rs. 2000 to Rs. 6000 + at a time. The list of loyal customers belongs to the upper class and upper middle class strata of society. They are well educated, aware and used to the modern amenities provided within the store.

The database is available for third party offers only upon approval of the material and a) direct mail b) email marketing and c) sms campaigns shall be carried out from listowners premises.

The list gets updated on a daily basis and therefore 90-95% accuracy and deliverability on mailing address and 80-85% on email and mobile numbers is provided.

This list is recommended for various offers such as publications, travel-related services, insurance, banking, fundraisers, telecom amongst others.

This list is available for local mailings within India only.

Selections - City, recency, marital status, gender, age, department (men, women, children) and slab-wise spend. By Media (SMS / Email / postal address)

Quantity – 200,000 +

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