LIST NEWS UPDATE DECEMBER 2003
Mailing Lists (India) Pvt. Ltd. (MLI), Indian DM Specialists, announces management of
Fabmall.com - Online store in India.
Details of the list are below:
For more information on MLI, please visit the MLA-India website at
www.mla-india.com. From time to time we will be sending list updates.
*******************
Fabmall offers the widest and most exhaustive range of products and breadth of
catalogue on the web. Fabmall has established itself as the premier shopping destination among Indian
sites.
The product categories cover Books, Computers, Music, Movies, Jewelry, Grocery, Handicrafts, Home Utilities,
Apparel, Toys, Flowers, Leather, Mobile Phones, Gift Certificates, Watches, CD Roms, Home Appliances etc.
Each store comes with the most exhaustive product catalogue available.
The Fabmall Customer Base has over 270,000 Registered Users with over 83,000 Shoppers since April 2001.
Over 40,000 Shoppers have shopped more than once in this period.
Fabmall offers a mature and distinct customer base. A typical Fabmall customer is a
working adult in the age group of 25 - 35 and perhaps above,
with a small family and a reasonably tech
savvy background. In comparison, most shopping sites in India cater to the 14 - 26 year profile.
Average order value on Fabmall is approximately Rs. 600. Registered Users are
from over 7000 locations in India and with Shoppers from over
2000 locations across India. Top 6 cities contribute 75% of transactions.
A unique proposition to the Indian working woman - the Fabmall Online Grocery Store, no competitive activity
in this segment. Customers have strong comfort levels for purchase of high value products on Fabmall.
Fabmall offers a diverse registered base (included shopped customers and registered users size 0-36 months)
of 359,135 out of which shopped customers are 121,788, which places a large opportunity for potential mailers
to tap into. Fabmall also offers the widest gamut of payment options for any Online Store in India. The
database offers land addresses and e-mail ids.
*******************
