Mailing Lists (India)
Pvt. Ltd. (MLI), Indian DM Specialists, is pleased to announce
that James Thornton, Managing Director of Mailing Lists Asia
(MLA) has been honoured and awarded the Annual Lifetime Achievement
Award by the Direct Marketing Association (USA body) International
Council
Details of the same are below:
For more information on MLI, please visit the MLA-India website at www.mla-india.com. From time to time we will be sending list updates.
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DMA International Council to Honor MLA's James Thornton, IAPA's Daniel Rutenberg at International Day, June 18 in NYC
June 4, 2007 - DMA's International Council has announced its 2007 honors. This year, the council will present James Thornton, managing director of Mailing Lists Asia (MLA), with its Lifetime Achievement Award, and Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA), with its International Direct Marketer of the Year Award.
This year's honors will be presented at an awards luncheon during the DMA International Council's 2007 International Day, which will be held Monday, June 18 at the Harvard Club in New York City.
Lifetime Achievement Award: James Thornton
The DMA International Council presents its annual Lifetime Achievement Award in recognition of "a direct marketer who has made sustained and substantial lifetime contributions to the growth and development of international direct marketing."
This year, the council will honor James Thornton, who is the managing director of Mailing Lists Asia (MLA) (http://mlaresponse.com), which was founded in Hong Kong in 1983 as the first international list brokerage based in Asia. While list specialization remains a core component of the company's services, it also outsources direct mail printing, laser addressing, and lettershopping from carefully chosen suppliers in Manila, India, Shenzhen (China), and Bangkok.
Before entering international direct marketing, Thornton was engaged in periodical publishing. He owned a UK-controlled circulation tabloid called "Export Times," which he launched in 1969. He launched "Business Traveller" in 1976 out of Export Times' cash flow. In 1981, he went to Asia to launch an Asia-Pacific edition of "Business Traveller," which achieved a paid circulation of 18,000 within three issues.
Always fascinated by the challenges of direct mail and circulation building, in 1983 Thornton sold his publishing interests in order to stay in Asia to pursue regional and international direct marketing. At that time, there was no international list brokerage in Asia, so he established MLA, which he still owns. MLA has local offices in Hong Kong, Philippines, and India.
Over the years, Thornton has contributed generously to the global direct marketing community, including many years of service with the DMA International Advisory Board and the DMA International Council. In addition, he has given presentations at direct marketing and postal conferences around the world. He also has been a contributor to most of the leading direct marketing trade publications and currently writes a newsletter "DM Diary."
International Direct Marketer of the Year: Daniel Rutenberg
The DMA International Council presents its annual International Direct Marketer of the Year Award in recognition of an individual "whose contributions stand out or who has materially contributed to the growth and success of an area of international direct marketing."
This year, the council will present this honor to Daniel Rutenberg, director of marketing for International Airline Passengers Association (IAPA) (www.iapa.com) , which is a membership organization with more than 45 years of experience in the travel industry in providing the very best products and services to frequent travelers.
Rutenberg joined IAPA in 1991 and he is directly responsible for all marketing activities in the Americas. Over the years, he has developed and enhanced direct marketing operations for IAPA in the region. He also developed and was responsible for the association's Membership Service Department for the Western Hemisphere. His involvement in both marketing and customer service has allowed him to implement loyalty programs for the IAPA.
Rutenberg has been a regular speaker on Latin America, the Caribbean, and international issues at several direct marketing conferences. Rutenberg was born in Caracas, Venezuela where he obtained his B.A. in Business Administration; he obtained his MBA in the US in 1989.
(source: DMA website, www.the-dma.org)
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