MLI has been working with a handful of leading Multinational companies (insurance sector, telecom companies, consulates etc.) within India to offer the services of Print & Lettershop Management along with Data Management. The nature of work we do in these segments along with assignments handled are outlined below.
MLI is in a unique position to offer quality control and supervision on projects undertaken, which has been well received and appreciated by our existing clients. The current market environment calls for MLI to act in such a supervisory capacity to police mailings and ensure that the suppliers produce quality output and also to educate companies on database management.
Print & Lettershop Management
Controlling costs is absolutely essential in direct marketing. And the best place to start is with the components that make up the direct mail package your customer receives - i.e. printing, lettershop and postage.
MLA's extensive network and strategic alliances across Asia enables us to offer our customers an unparalleled printing, lettershop and postage solution to companies wanting to direct market into Asia ... or direct market from Asia to the Rest of the World.
Within India too, we offer Print/Production Support. We can also print your mail piece and other material in India, securing for you competitive printing rates based upon our relationships with a host of printers in the country. Timely deliveries are ensured as we have a full-fledged studio/production department.
Project Management Services
- Lettershopping
- Receive data on disk/email
- Compile database from hard copy
- Merge file/Realign fields
- Change structure of data
- De-duplicating
- Insert signature
- Set up letters & laser print
- Laser printed address labels or envelopes
- Merge letters to create personalized letters/mailers
- Data entry
- Mail drop/Dispatch
- Other Services may be discussed
To view a few assignments done for leading Indian firms please click here
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Data Management
Data management is the cornerstone of effective direct marketing. Without it, you really can't communicate one-on-one with your customers and prospects.
As an integral part of our broader services, we provide our clients with complete data management solutions, including:
- High volume data entry
- Forms processing - Optical character recognition
- Data cleaning
- Merge file/Realign fields
- Change structure of data
- De-duplicating
- Merge/purge facilities
- Mail merge
- Mailing Campaign Management
We are progressively expanding our data management capabilities and working closely with database owners to clean up their in-house files.
The shape and condition of databases in India is of very poor quality. MLI is endeavoring to work with leading companies to help them realize their database potential and providing Quality Control leading to Quality Results.
To view a few assignments done for leading Indian firms please click here
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We encourage you to come forward and speak with us on how we can work together with you to fulfill our role of Quality Control leading to Quality Results for your organization.
For more information on MLI, please visit the MLA-India website at www.mla-india.com. From time to time we will be sending list updates.
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Feel free to contact MLI, Nikki Sachdeva at MLA's office in Mumbai, India.
Tel number: (+91-22)-22842923/24/26
Fax number: (+91-22)-22046825
Email: mla@mla-india.com
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