LIST NEWS UPDATE JANUARY 2007
Mailing Lists (India) Pvt. Ltd. (MLI), Indian DM Specialists,
announces management of Maxim Magazine - Subscribers in India.
Details of the lists are below:
For more information on MLI, please visit the MLA-India website
at www.mla-india.com.
From time to time we will be sending list updates.
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Maxim Magazine - Subscribers in India
MAXIM is a men's quality lifestyle magazine read by professional males in the India, UK and the rest of the world. It is a unique combination of investigative journalism and irreverent humor, addressing real concerns of regular guys. A magazine for young men, Maxim is a glossy magazine focused on beautiful women, slick gadgets, fast cars, sports, entertainment, travel, clothes, health and fitness, money, food and film and other male obsessions.
67% readers of Maxim are in the private sector
55% readers are aged 25 to 34 years and 25% readers are aged 35-44 years
45% are in the middle managerial or professional level
31% are senior management
With an average 35% readers are in the income group of Rs. 25 - 50,000 per annum
Successful list usages include books and magazines, men's apparel and accessories, unique gift catalogs, CD, personal computer and software, on-line service, home entertainment, electronics, credit cards, insurance, health & fitness, vacations, sporting goods, self-improvement, contests and sweepstakes.
Total Quantity - 5,000
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