LIST NEWS UPDATE MARCH 2003
Mailing Lists (India) Pvt. Ltd. (MLI) Indian DM Specialists announces management of Clubwest India, active members database.
Details of the list are below:
For more information on MLI, please visit the MLA-India website at www.mla-india.com. From time to time we will be sending list updates.
*******************
CLUBWEST INDIA consists of active shoppers who have made purchases at the prestigious Westside Department Stores across India and have signed-up for the Clubwest Loyalty Club Programme. It also consists of individuals who have participated in the sweepstakes gathered from various in-store promotions of Westside.
Westside Stores, a Tata enterprise, is arguably the fastest growing retail chain in India. In a crowded Indian market, Westside is one of a kind with its own brand of merchandise that is both trendy and individualistic.
Minimum average order value is Rs. 1000.
Clubwest is the extraordinary rewards program designed exclusively for Westside regulars. It was launched in May 2001 and is the fastest growing retail Loyalty Programme in India. It has an existing member base of approximately 80,000 active customers and is growing everyday. Clubwest is point-based and consists of a two-tier program - Clubwest Classic & Clubwest Gold (depending on the amount of purchases made). Membership is valid for two (2) years and members enjoy the benefits across all Westside Stores. They receive regular English-language mailings including announcements of special promotions on women, men and children's apparel, home furnishings and other distinctive Westside merchandise and contests. Members are elite, well-educated and affluent consumers who can afford to buy Westside exclusive merchandise. This list is 100% sourced through retail. The list owner mails the list six (6) to eight (8) times a year hence data is regularly cleaned and updated. The file is 95% deliverable. Telephone numbers are also available and are 90% - 95% accurate.
This list is recommended for publishers (B-B and Consumer) tapping affluent individuals, lotteries, insurance companies, airlines, mobile phone companies to name a few.
The promotional sweepstakes database is also available for rental or outright purchase.
It has been collected as part of the various in-store promotions of Westside.
*******************
To request full datasheets on Clubwest India or on other lists managed by MLI, please contact:
Nikki Sachdeva at MLA's office in Mumbai, India: Tel number: (+91-22)-22842923/24/26
Fax number: (+91-22)-22046825 Email: mla@mla-india.com
This newsletter update is provided on a regular basis to MLA's partners
and clients. If you would like a colleague to receive these email updates on a regular basis, please respond by email with your colleague's name and email address to mla@mla-india.com.
Should you wish to unsubscribe, please respond to this message with 'unsubscribe' in the subject line.
Mailing Lists (India) Pvt. Ltd. 61, Anjali, Minoo Desai Road, Colaba, Mumbai - 400 005
