LIST NEWS UPDATE FEBRUARY 2004
Mailing Lists (India) Pvt. Ltd. (MLI), Indian DM Specialists, announces Updated counts on the following lists:
Details of the list are below:
For more information on MLI, please visit the MLA-India website at
www.mla-india.com. From time to time we will be sending list updates.
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OUTLOOK - subscribers in India
This is a weekly news magazine, which focuses on current affairs, international and business news,
society, sports, arts and special features. The OUTLOOK subscriber is well educated (approximately 90% are
graduates), affluent, in their prime spending age group and travels frequently.
Subscriber Profile:
- 25% are professionals and businessmen, 35% are decision makers (senior management/executives);
- 63% belong to households with income of Rs. 100,000 plus, while 85% have an annual income of over Rs. 50,000;
- 62% use credit cards;
- 36% readers are members of one or more clubs;
- 66% travel for business; 84% for pleasure; 40% travel to overseas destinations and 75% are married
Updated Quantity: Actives - 104,041
Lapsed - 85,511
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OUTLOOK MONEY - Active subscribers in India
This list consists of active subscribers who read the only personal finance magazine in India today -
OUTLOOK MONEY. This fortnightly-published magazine is bought and read mostly by individuals who receive their
copies at home. 68% of its subscribers are in their prime spending age (25-45 years old), 90% are graduates,
and 54% are professionals, businessmen and executives. 81% of the subscribers of this magazine travel on
pleasure trips, 60% travel on business trips and 62% own their home. The readership of OUTLOOK MONEY is
geographically and demographically focused with an affluent lifestyle at its hallmark.
Updated Quantity: Actives - 52916
Lapsed - 38266
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OUTLOOK TRAVELLER- subscribers in India
This is a premium travel-based magazine aimed at the Indian tourist. Subscribers to this monthly
magazine consist of urban Indians who have money to spend on travel as well as on expensive glossy magazines.
The magazine covers both domestic and outbound travel. Important facts about OUTLOOK TRAVELLER
subscribers:
91% of the subscribers are male, 9% are female. Most of these individuals are either CEO's or Managers of their
respective companies or are self-employed professionals. This list is 88% at home address, 12% at business address.
Updated Quantity: Actives - 17566
Lapsed - 6814
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