LIST NEWS UPDATE FEBRUARY 2005
Mailing Lists (India) Pvt. Ltd. (MLI), Indian DM Specialists, announces Updated counts on the following list:

Details of the list is below:

For more information on MLI, please visit the MLA-India website at www.mla-india.com. From time to time we will be sending list updates.

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TELEBRANDS INDIA - Mail Order Buyers & Home TV Shoppers
TELEBRANDS INDIA consists of upscale consumers in India's leading residential districts and key cities who have purchased various slimming, fitness, household, education and other consumer products through direct response TV and print media.

It is the largest direct response company in India, successfully providing Indian consumers with the comforts and benefits of home shopping.

Average order value is US$50. The products include current leading products such as 'Helsinki Formula' for hair growth, and 'Acu Slim' for weight loss, as well as other products like Ab Coach, Smart Mop and Shree Yantra, among others.

Each month, Telebrands India generates approximately 10,000 new customers that are added to its database. In addition, a number of its current clients are multiple buyers of different products, proving their spending capacity and responsiveness to direct marketing.

The list is ideal for mail order companies, opportunity seeker offers and publications to test. All names are at home addresses and 80% have telephone numbers. 60% are male and 40% female. This list is updated regularly.

Quantity - 126,653

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To request a full datasheet on Telebrands list or on other lists managed by MLI, please contact:
Ms. Sonal Yeragi at MLA's office in Mumbai, India.
Tel number: (+91-22)-22842923/24/26
Fax number: (+91-22)-22046825
Email: mla@mla-india.com

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