LIST NEWS UPDATE JUNE 2003
Mailing Lists (India) Pvt. Ltd. (MLI), Indian DM Specialists, announces management of ZOD! - Opt-in Indian clothing e-mail id database.
Details of the list are below:
For more information on MLI, please visit the MLA-India website at www.mla-india.com. From time to time we will be sending list updates.
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Zodiac, India's finest quality shirt-makers, introduced the ZOD! range to add some vibrant shades of colour to the lives of their contemporary clientele. Zodiac has been in the business of providing discerning customers with the finest quality products ranging from shirts to fashion accessories for the last 47 years. Zodiac supplies their products to leading brand names across Europe, America, UK and the Middle East.
ZOD! is a brand of evening wear for men. It brings to India the latest in international fashion. The brand ZOD! targets the young, urban man. Apart from the print media, ZOD! is actively promoted on ground at night clubs and heavily on the internet.
The e-mail id database has been generated from promotions run on yahoo.com, rediff.com and indiatimes.com to name a few. ZOD! carries out mailings to its in-house database regularly announcing seasonal wear, contests etc. These promotions are done on an ongoing basis throughout the year. The data captured is unduplicated and cleaned. Telephone numbers/mobile numbers are available with an accuracy of 80%.
The database is suited for any mailer targeting the upcoming affluent male. These mailers range from publishers, banks, MNCs, FMCGs, insurance companies, headhunters, opportunity seekers to name a few. It is suited for any mailer who wants to reach out to a ZOD! male who is extrovert, affluent, fun loving, fashion conscious and a young executive, who is climbing the corporate ladder.
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