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Generate List Income
List rental is very profitable for owners of well-maintained,
recent, targeted databases. It requires no additional expenditure on
your part as the database must be continually updated for your in-house
purposes anyway. Apart from preparation time, there are no special costs
incurred when you rent your list, and the revenue generated represents
additional net income which you otherwise would not earn.
As long as the offers you accept are compatible with the interest area
of the individuals on your list, you will be enhancing the value and
responsiveness of your list - without diminishing it in any way. This
is because you will be conditioning individuals on your database to
respond with more confidence to your own offers in the future.
When your list is managed by MLI all the marketing and promotional expenditure
of bringing your list to the attention of potential clients in carried
by MLI. For these reasons, your profit margin is high. The extra revenue
you generate from list rental will drop almost entirely to your bottom-line.
MLA in Hong Kong currently brokers over 4,500 regional and global lists to their
clients. These include Time, Newsweek, Business Week, Economist,
Fortune, International Herald Tribune, Harvard Business Review, Asian
Wall Street Journal, the Far Eastern Economic Review, International
Air Passengers Association, Land's End, UNICEF, World Childrens Fund (WCF) etc.
and over 150 other mailers. In addition to helping you generate
list rental income, MLA lists can also help you save marketing expenses
by arranging list exchanges on your behalf.
As a listowner, you have complete discretion as to whether to accept
a list rental order - or not. You will be sent a sample of the mailer's
DM material to aid you in your decision.
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List Security is No Problem |
Since MLA was founded in 1983, the company has not experienced one case
of a lapse in security.
However, to secure maximum protection for your list we ask that you seed
your list with dummy land addresses, which you are able to monitor, or
with dummy names at known addresses.
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Extract Value From Your Existing Asset |
The only unique element about your file is it's value
in it's entirety. The individuals on your file all appear on other lists
and receive offers continually from other mailers. WHY DON'T YOU SHARE
IN SOME OF THE LIST RENTAL REVENUE IN THE MARKETPLACE?
Your only precaution must be to accept only responsible offers from
reputable companies. This enhances the responsiveness of your list.
If you accept disreputable offers from marginal companies, this will
damage the responsiveness of your list in the future. |
