Consumers in India still prefer the ‘touch-and-feel’ experience before trying out, converting to, or accepting a new product or brand. Hence, trial-based marketing is one of the most potent routes to adopt for conversion, especially for low and mid-ticket FMCG categories like oral care, personal care, hygiene, snacks, paints, etc.
Delivering the power of mass product sampling are the following media vehicles:
- Electricity Bills (approx. 43.6 million households every month)
In Maharashtra, Madhya Pradesh, Telangana and Chhattisgarh
- HPCL LPG Gas Bills (approx. 37.6 million households every month)
All across India
- Indian Oil LPG Gas Bills (approx. 70.5 million households every month)
All across India
- Mahanagar Gas Bills & Envelope (approx. over 0.625 million households every month)
- Railway Reservation Tickets (approx. 23 million tickets every month)
Issued across 11 major zones – Central, Western, South-Central, Eastern, Northern Railways
- Air India Boarding Passes (Domestic – 0.9 million, International – 0.4 million)
Personalized avenues in media advertising
Did you ever think that an Electricity Bill, a reserved Railway Ticket and a LPG Bill, all inscribed with the subscriber’s name and address would one day become targeted media vehicles for your brand/service? Well, that day has come.
This personalized print communication has now become a sure-shot way to address your customer – one that guarantees that it will be read and noticed as soon as it reaches a household. What’s more, by advertising through this media you can give your brand a localised flavour as well as a national reach. You can create region-based, language-based, and in some instances deliver even pin code-based tactical communication.
- At least 2-3 members* in each household view the bills
- Bills/Tickets are seen by a person at least 3 to 4 times*
- Consumers spend 5 to 10 minutes on their bills
- 100% reach and involvement with bills
- Spontaneous recall of ads in bills – 95%
- Recall of key communication message is high
- Spontaneous recall of elements in the ads is high