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Data Management
Data management is the cornerstone of effective direct marketing. Without it, you really can't communicate one-on-one with your customers and prospects.As an integral part of our broader services, we provide our clients with complete data management solutions including:
- High volume data entry
- Forms processing
- File conversion – Files received in different formats are imported into a single format
- Data conversion from single field into fixed field format - Data present in a single field may be split in different fields such as Title, First name, Last name, Add1, Add2, Add 3, City, State, Pin code, Country.
- Merge files & Realign data fields
- Change/Standardize Data structure - Lists/Databases are sourced from several sources all of which come in different structures and fields. These are converted to a single database structure to enable them to be put through a data hygiene process.
- Data cleaning - Files containing invalid data including junk data, spaces or invalid characters are passed through the hygiene process.
- Address Correction – This is carried out where possible in the event city is missing in the record, pin codes are wrong etc.
- Data Append – We help add/append data to your existing in-house file by adding updated information from other resources. Example: address, telephone number, website, revenue, etc.
- Data Supression – Data being procured for marketing purposes may contain contacts who are already customers/existing in the in-house base. We suppress the records so as to ensure that the prospecting campaign to acquire new customers is not sent to existing customers. This adds credibility to the organization and unique records are thus filtered out.
- NDNC Scrubbing – Telecalling data received is scrubbed as per TRAI regulations and mapped against the National DO Not Call Registry.
- Merge/purge - Process involves removal of duplicates both intra-file (within the respective file) or inter-file (across files) based on Client needs and specifications.
- De-duplication
- Mail merge
- Mailing campaign management
- In-House Database Management:
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MLA India can maintain a client’s in-house database. This involves maintaining and updating your in-house database on a regular basis, thereby maintaining list hygiene. | |
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Additions are possible to customer details, updating customer information, addresses, contact details etc., removing gone aways, undeliverables/nixies, flagging, amongst other functions. | |
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Data extraction based on requirements such as nth name, city, gender, job title, industry, pin code etc. can also be arranged. De-duplication is carried out. An omission of past orders (0-6, 7-12 months etc.) is provided. | |
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Timely delivery of data is ensured. Data can be shipped through uploading on FTP server, by encryption/password protection through Email or CD. |
The shape and condition of databases available for Direct Marketing activity in India is of very poor quality in terms of data structure. We are endeavoring to work with leading companies to help them realize the potential of their database providing them with our expertise in Quality Data Management leading to Quality Results.
