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Direct Response Advertising

Working with our sister company Asia Response Ltd, MLA has been placing direct response advertising in regional and international print media on behalf of clients since 1990.

Today, Asia Response has extensive knowledge of responsive newspaper, periodical and in-flight media across Asia, the Middle East and other emerging markets. The company specializes in multinational media and leading local media and negotiates discounted and stand-by rates and special positioning which can yield considerable savings to advertisers.

Within India too, we have knowledge of advertising in periodicals and in-flight magazines right across the country. We don't just place your advertisement. Rather, we negotiate special rates that can convert this medium from marginal to profitable.

We plan your multi-media compaigns and place direct response advertising in all Media - Print (Newspapers/Magazines), Outdoor, Television, Radio, Internet etc. We negotiate competitive rates. Our planners ensure you secure the most cost effective media plan, giving you maximum mileage for each rupee spent on advertising.