E-mail Marketing

Marketing to email databases is one of the fastest and most cost effective forms of marketing and communication between companies and their clients/ potential customers. Email marketing database in India is fast because the email blast can be sent to a database of thousands of prospects/customers across India within hours. It is cost effective because the cost of acquiring and broadcasting email ids database is negligible when compared to long distance calls or a snail mail program. Furthermore, the response rate can be measured through the generation of various reports.

MLA India provides database for email marketing services, enabling clients to rent targeted email lists. We work with clients in-house files and can arrange ongoing broadcasts weekly, monthly, and quarterly. We also design the communication and broadcast it to the targeted databases. We will research, recommend and walk you through the process. We will help determine the best lists and pricing, and consult with you on transmission, timing, click through and content. Email broadcast solutions include a complete tracking facility where you can monitor the progress of your campaign through reports, i.e. click throughs, opens, etc.

Read our article on Electronic Direct Mail (EDM) in India featured in DMA India Newsletter - August 2010

Key Features of our E-mail Marketing source:

Design creative mailers
Schedule email campaigns for future delivery
Automated subscription and un-subscription
Import bulk list of names and emails
Mass-email in both HTML and TEXT formats
Personalize marketing campaigns for each member
Referral Marketing built-in
Bounce-back processing
Auto-mailing for reminders, birthday, anniversaries
Provide compatibility with all email reader software
Online Reports to analyze success of campaigns

		Readership rate – how many actually viewed
		Click - through rate – how many actually responded
		Content analysis – which content gathered most attention
		Bounce – back, opts – outs, referrals