Marketing to email databases is one of the fastest and most cost effective forms of marketing and communication between companies and their clients/ potential customers. Email marketing database in India is fast because the email blast can be sent to a database of thousands of prospects/customers across India within hours. It is cost effective because the cost of acquiring and broadcasting email ids database is negligible when compared to long distance calls or a snail mail program. Furthermore, the response rate can be measured through the generation of various reports.
MLA India provides database for email marketing services, enabling clients to rent targeted email lists. We work with clients in-house files and can arrange ongoing broadcasts weekly, monthly, and quarterly. We also design the communication and broadcast it to the targeted databases. We will research, recommend and walk you through the process. We will help determine the best lists and pricing, and consult with you on transmission, timing, click through and content. Email broadcast solutions include a complete tracking facility where you can monitor the progress of your campaign through reports, i.e. click throughs, opens, etc.
| Readership rate – how many actually viewed | ||
| Click - through rate – how many actually responded | ||
| Content analysis – which content gathered most attention | ||
| Bounce – back, opts – outs, referrals |
Some of the email lists that we manage are