List Management Overview

Affluent Car Owners In India Database

These are the individuals who subscribe to Car magazines in India and who have attended a Car Expo and purchased cars. 10% of the base is premium car owners and 90% are mid-sized cars. They are members of Car Associations and receive regular mailings of printed offers/promotions.

Affluent Households Within India Database

Individuals on this list are top businessmen, top professionals & highly paid executives working in multinational companies. They have more than one car, are prestigious club members, gold credit card holders, high end mobile phone subscribers, fall in the high income tax bracket, frequently travel and stay in five star hotels etc.

Affluent Indian Consumers Database

This file covers High net worth consumers from society who reside in posh areas and are owners of luxury cars. The file has residence addresses. These are all educated English-speaking individuals in the age group of 35-55 years. They are members of prestigious residential clubs and frequent flier clubs, own several credit cards, have mobile phones, latest electronic gadgets, dine at five star restaurants, have chauffeur driven cars and travel extensively and frequent exclusive establishments.

Affluent Indian Investors Database

Consists of individuals who have invested more than Rs 200,000 and above (approximately US$4500) within the last 12 months in mutual funds. These are high net worth individuals having surplus wealth to invest in stocks. They are also credit card holders, frequent travelers (international & domestic), luxury car owners, five star hotel frequent visitors amongst others. These individuals are living in upmarket areas.

Affluent Indian Retail Shopping Customers In India Database

This responder list consists of consumers who have enrolled in Loyalty Programmes of various up-market stores in India ranging from leading and well renowned International Retail shopping chains to Leading Local chains. Having proven to be big and regular spenders, these individuals invest in high brands and have qualified themselves to be part of the Loyalty programme of various stores. This list is cleaned and updated with new customers every 6-8 months. Consumer profiles show that the customers have an affluent lifestyle, with an average age of 30 - 45 years. 60% are female, 40% are male. Suggested usages include magazines and books, apparel, high-ticket merchandise, credit card and insurance applications, travel, fundraising offers amongst other.