List Brokerage Overview

MLA launched the first international lists brokerage service in Asia

Today the company brokers over 4,500 lists containing hundreds of millions of contact names in the Asia Pacific region and globally. (See List Universe by Country Summary).

MLA owns no lists itself so its advice and recommendations are completely impartial.

List recommendations are based on the performance of lists in the market for similar or related offers and knowledge of which lists are generating fresh names and are most likely to produce positive responses. MLA staff are also very aware of response differences within individual markets

MLA India today is the leading database and direct mail company in India offering Direct mail, telemarketing lists and email marketing lists in India.

These are the services you receive from MLA:

• List usage history and performance
  
  
• Variations in country performance and response.
  
  
• Access to major new markets such as India and China
  
  

• List exchange arrangements and access to responsive lists not available in the market
  
  
• Volume discounts negotiated
  
  
• Independent evaluation of response rates by lists and by country within list.
  
  
• Advice on avoiding conflicting mail dates with major mailers in the market mailing the same or similar lists.
  
  
• Advice on responsive smaller markets around the world
  
  
• Knowledge of large, responsive consumer lists in the USA which can be mailed at low cost from Asia.

• Magazine Publishers:
  The Economist, BusinessWeek, CFO Asia, Time, Fortune, National Geographic, Reader's Digest, Newsweek, MEED, Canon Communications, Edmund Optics, Forbes, Outlook Group, Vogue amongst others.
  
  
• Newspaper / Special Reports / Books / Almanacs / Directory Publishers:
  Financial Times, Wall Street Journal Asia, International Herald Tribune, Economist Intelligence Unit, Business Monitor International, Harvard Business Review, Harvard Business School Publishing Newsletter, Nikkei Publishing, Melcrum Publishing, Bankers Almanac, Folio Society, Neotech, Readers Digest Books, Ericson Publishing amongst others.
  
  
• Conferences/Events:
  Economist Conferences, FT Conferences, Global Leaders, Urban Forum, CEI, IQPC, Global Sources Exhibitions, IBC Asia, DNM Conferences, Marcus Evans amongst others.
  
  
• Catalogs/Mail order:
  Collin Street Bakery, International Masters Publishers amongst others.
  
  
• Health / Slimming Product Merchandisers:
  Intl Fulfilment Services (IFS), Sykz Gym amongst others.
  
  
• Travel-Related/ Hotel Mailers:
  IAPA, Northwest airlines, Air France, OAG, Marriot Hotel, Laguna Phuket, Grand Stanford Intercontinental Hotel, Hyatt Hotel, Taj group of hotels, HRH group of hotels, Qatar Airlines, American Airlines, Gulf Air, Jet Airways, Lufthansa amongst others.
  
  
• Academic Institutions / Training Programs:
  Columbia University, University of Michigan, INSEAD, University of Nottingham, Richard Ivey, Stanford University, Jain International school amongst others.
  
  
• Financial sector (insurance, banks, other finance related offers):
  American Express, AXA, HSBC, Citibank, CIGNA, Crisil Information Services, Diners, ABN Amro, ING Vysya, FBA, FIAS, Healthcare One, Sovereign Trust, ICICI Prudential Life Insurance, TATA AIG Insurance, Metlife India Insurance, Om Kotak Insurance, Max New York Life Insurance, ICICI Lombard, AVIVA Life Insurance, State Bank Of India, Reliance Money amongst others.
  
  
• Fundraisers:
  Unicef, Heifer, Child Fund, HK Cancer Fund, Medicines Sans Frontiers, Greenpeace, Animal Asia Foundation, FEED The Children, Mouth & Foot Painting Artists, HK Adventist Hospital, World Children's Fund, World Emergency Relief, World Vision, PETA (People for the Ethical Treatment of Animals), Medical Mission International, International Children's Care, Helpage amongst others.
  
  
• Other:
  Bose Corporation, French Consulate, Reid & Taylor, CHANEL, Lenovo (IBM), Indian Terrain, Toyota, Wunderman, Ogilvy amongst others.

Top