MLA is one of the leading international list managers in the world with over 280 international mailing lists currently under management, including leading publications such as Time, The Economist, Fortune, Reader's Digest, CFO Asia, Forbes China and Financial Times China.

As List Managers, MLA provides list owners with a conduit to a reseller network of over 130 brokers worldwide, and a growing network of strategic partners in Asia, the USA and Europe.

Through working with MLA, listowners can maximize their list rental revenue through one source without needing to maintain relationships, answer queries and requests or needing to deal direct with a wide number of lists users.

Since MLA has been engaged in the international list business for over twenty years, the company is able to advise on the positioning and targeting of your list to secure optimum rental income.

How List Management works
MLA's List Management Division works on behalf of a Listowner as their exclusive agent globally. Its role is to ensure that the lists it manages on behalf of various listowners receives maximum exposure and pulls in maximum revenues from international list rental. MLA being a leading International List Management company with several prestigious titles in its portfolio is in a position to network globally and generate awareness of your list amongst mailers, agencies, consultants and other list brokers worldwide.

How MLA's List Management Division can help you
If you have a database already which is generating you income, then MLA can increase your Revenues by marketing and promoting your list worldwide. Our large network of contacts enables us to provide exposure to a file that it may not be receiving presently. We already have an impressive portfolio of managed lists and each of our listowners are extremely satisfied with our service and ability to add to their bottom line.

On the other hand if you have a responder database but have not yet considered renting it, MLA can help you too. We can assist in getting your database into a workable format (if not already in one). Our team of software professional can design all necessary software on your behalf and can even help with the data-entry. Upon receiving from you the specifics of your list(s) we can guide you on the possible demand for the list on the international list rental market and also give you the pricing you should consider renting the list(s) at.

You are essentially losing money if you are not already generating income from the rental of your list to non-competitive offers. In a report issued by the DMA a few years ago over three-fourths of the membership of the list council of the DMA provided data on the proportion of total company income represented by list rental income. It is likely that the proportion is now greater as each year more mailers place their names on the list rental market. It was revealed that about 4%-6% of total company income for Catalog houses, Businesses, Industrial mailers, Financial mailers, Publishers and Fundraisers comes from list rental income. In other words between half and one-third of net profit comes from list rental all by itself.

Why use MLA as your List Manager
Being a professional with a track record who has spent years developing personal contacts in this highly specialized industry can always out sell an in-house operation. We know which mailers are ordering which type of lists, through whom and when. We know how to position your list against competitor's properties. Where and when to promote it.

Our List Mangers travel around the world attending conferences, meeting mailers, brokers and agencies constantly promoting lists. It is cost efficient for us to spread our costs over several lists. We provide professional sales service right from enquiry stage to orders, billing and collection. List Management is a full time job if you want to maximize returns, hence major database owners approach MLA.

How much income can you expect to earn
Multinational Lists cost in the region of USD195 to USD300/M. Local Indian lists cost in the region of US$170/M to USD225/M. A well managed multinational list which is a 100% DM responder file can generate up to US$1 to US$3 or more per name in a year. Therefore if you put your house list of 20,000 names on the market, you can make an additional US$20,000 to US$60,000 in income per year with virtually no extra work on your part. This figure will change when you work with local lists on a country-by-country basis. Not marketing your list means you leave an extra $50,000 to US$100,000 in profit on the table every year and walk away with nothing.

Indian Managed Lists     International Managed Lists

   

Indian Managed Lists

Here are a few of the lists managed by MLA/MLI.

Agencyfaq! - Opt in email ids Auto Monitor magazine AV Max magazine Better Photography magazine Chemical World magazine CHIP magazine Clubwest India - Loyal card members Cyber India Online DQCI Reseller Newsletter Cyber India Online Enterprise Channel Newsletter Cyber India Online Enthusiasts Community Newsletter Cyber India Online SMB Community Cyber India Online Software Professionals Exchange4media.com - Opt in email ids Express Computer magazine Express Healthcare Management magazine Express Hospitality magazine Express Pharma magazine Express Travel World magazine Golf Style magazine - Subscribers in India	MAXIM magazine MBAUniverse.com - Email ids from a Management portal in India Modern Medicare magazine Network magazine Outlook magazine Outlook Business magazine Outlook Money magazine Outlook Traveller magazine Overdrive magazine Reader's Digest magazine Rediff.com - Opt in email ids Search magazine Swagat magazine Telebrands India - Mail Order Buyers & Home TV Shoppers Tips4me.com - Opt-in email ids ZOD! Clubwear - Opt-in email ids
Also, available are lists such as:
Affluent Car Owners In India Database Affluent Households Within India Database Affluent Indian Consumers Database Affluent Indian Investors Database Affluent Indian Retail Shopping Customers In India Database All India Industries (Small & Medium) Database All India Large Business And Corporate Sector Database Astrology Related Magazine Subscribers In India Database Avid Shoppers In India Database Book Buyers In India Database Business Leaders In India Database Business To Business List - Public & Private Ltd Companies And Firms In India Database Contest Responders In India Database Database of Top 500 Blue Chip Companies in India Direct Mail Responders In India Database Doctors In India - Database Elite International Credit Cardholders In India Database Expensive/Luxury Car Owners In India Database Fundraising Responders In India Database Hospitals, Pathology Labs & Diagnostic Centres in India Database Health And Beauty Product Buyers In India Database High Networth Individuals In India Database High Spenders In India Database Indian Architects, Interior Designers, Builders & Building Contractors Database Indian Bio Technology Sector Database - Senior & Middle Management Executives Indian BPO/IT Sector Database - Senior & Junior Management Executives Indian Businessmen And Top Management Database Indian CEOs, Businessmen, Consumers And Professionals Database Indian Chemical Industries Database Indian Colleges, Universities & Students Database Indian Construction Industries Database India Consumers Database & Other Business Database - Compiled File Indian Consumer & Salaried Individuals Database Indian Corporate Masterfile Database Indian Direct Mail Responders - Consumers     Database Indian Executive And Lifestyle Database Indian Exhibition Attendees Masterfile Database Indian Finance Professionals Database Indian Food Processing Industries Database Indian Frequent Travellers Database Indian Households Database Indian Infrastructure Companies Database Indian IT Management And IT Sector Database Indian Lifestyle Database - Compiled File Indian Magazine Masterfile Database Indian Pharma Industries Database Indian Professionals Masterfile Database Indian Residents In Developed Countries    Database Indian Responders Database Indian Small and Medium Enterprises (SME)    Database Indian SMB, Corporate & Salaried    Individuals Masterfile Database Industry Specific Database of Indian Retailers,    Wholesalers, Manufacturers, Importers,    Exporters, Pharma, etc. International/Domestic Frequent Fliers     In India Database IT & HR Professionals In India Database Magazine Subscribers In India Database Newspaper Subscribers - Active Subscribers in     India Database Online Purchasers In India Database Premium Club Members In India Database South Asian Exporters Database South Asian Frequent Travellers Database Specialized Doctors In India Database Sweepstakes Players In India Database Telecom Subscribers In India Database

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International Managed Lists

MLA’s List Management Division handles more than 280 lists worldwide. Amongst some of the major international lists managed are:
African Review of Business & Technology Business Traveller magazine CFO Asia magazine Communications Africa Computer World magazine Euromoney Far Eastern Agriculture Forbes China Fortune magazine	FT Chinese Oil Review Middle East Reader's Digest magazine Shanghai Business Review Technical Review Middle East The Asset The Economist magazine A/P Time magazine TTG Asia