Support Services

Print & Lettershop Management

Join a growing number of leading direct marketers now printing and lettershopping large national and international DM campaigns from Asia.

As a result of pressures to reduce mailings costs, mailers are looking to Asia for the following reasons:

• Labour costs are low
  
  
• Local currencies are weaker against the Euro, Sterling and the US dollar
  
  
• • Printing and service quality from selected suppliers in India, Manila, Shenzhen (China) and Bangkok has increased enormously due to experience now gained handling large volume foreign direct mail requirements.
  
  

Case Study 1:
Worked with a Leading International Automobile Company via their agency providing them with a targeted car owners list with names, addresses and telephone numbers for their offer. Invitations needed to be sent out and full co-ordination of the complete mailing had to be carried out. The following steps were involved.

a) The data received from the list owner was checked by MLA India data administrator to remove the duplications and clean the file. After de-duplication the file was separated for tele-calling (name, telephone no., city etc) and for label printing (name, address, city, pin code).
b) Labels were printed at a printers under MLA India staff supervision.
c) Printed material was sent by the Autobmobile company to MLA India office.
d) Mailing was done in-house which involved 3 inserts, sealing the envelopes, label pasting along with sticking the undelivered address label at the back of the mailpiece.
e) Mailers were sorted and handed over to courier company for further distribution.
f) The file with telephone numbers was sent to client for their tele-calling activity.

Case Study 2:
Working with a Leading Furniture Showroom in Mumbai on their direct marketing activities starting from:

a) Providing them with a targeted database of names of high net worth individuals in Mumbai.
b) Data received is de-duplicated against previous lists rented by the client.
c) Data received is de-duped against the clients in-house file which is sent to MLA India on trust and duplicates are removed.
d) Full personalized letter and label printing is being carried out. Once the printed material are received labels are matched with the personalized letters and are pasted. 2 inserts are done. Specially designed stickers are pasted to seal the envelopes and thereafter inserted in a polybag.
e) Courier is arranged  along with further mailing and tracking of undeliverables.

Case Study 3:
A leading International Conference Organizer rented through MLA the India names of an International Business Newsletter Publishers to announce the CII seminar on "Competing In The Information Age". The mailing had to be done locally within India. The International Newsletter Publisher sent their India file to MLA India as security of the data needed to be maintained. The International Conference Organizer shipped their material to MLA India. Label printing, pasting and sorting was carried out at MLA India’s premises and the mailing was sent out via courier.

Case Study 4:
Arranged a list exchange mailing between a Leading International Business Magazine Publisher and a leading Multinational Bank in India co-ordinated via MLA office. The International Business Magazine Publisher was not agreeable to release their data directly to Multinational Bank in India for mailing. The Publishers in-house file of Indian names was sent to MLA India to carry out the mailing on their behalf so that security of data would be maintained. The Multinational Bank in India forwarded the material to be lettershopped to MLA India.

a) Data received from the Publisher was de-duped. The duplicates found within the file were forwarded back to them.
b) Pre-printed letters were provided by the Multinational Bank. MLA India carried out a mail merge exercise, personalizing with name, address and salutation.
c) Inserting activity involving 4 inserts was done in-house along with sealing envelopes.
d) Courier pick up was organized.

Case Study 5:
Worked with an International Publisher through their agency in India providing them access to a Leading National Department Stores Loyalty Card database. A co-branded mailing was carried out involving bonus points. Response generated was excellent.

a) All pre-printed material for mailing was sent to Leading Department Stores mail house directly.
b) Data was de-duped and checked by the list owner in-house selecting all recent names and the copy of the same was sent to MLA India too for supervising.
c) Inserting, label printing, pasting and franking was done at the mail house and the activity was supervised by the MLA India staff all the way to ensure that all pieces were delivered to the post office.

Case Study 6:
On behalf of our client an Upmarket Shop at a Leading Hotel in Mumbai we approached a Multinational Bank to access their platinum card holder base from Mumbai and Delhi.

a) All pre-printed material was sent to Multinational Bank for lettershopping once the selection was done.
b) Mailing was randomly supervised at the Banks premises end and was sent via courier.
c) Received the undeliverables from the Bank  along with the delivery reports.

Case Study 7:
Worked with a Leading Life Insurance company providing them with a targetted list for their requirements and thereafter on lettershopping management services.

a) Pre-printed material was sent to a mail house assigned by MLA India  for lettershopping and supervised throughout right from start to finish.
b) Client was constantly kept posted by the MLA India staff on the performance and mailing schedule from the mailing house.
c) The final mailpieces labeled were checked on the franking day before taking to post office.

Case Study 8:
Worked with the French Consulate on their French Perfumes and Cosmetics Exhibition. Invitees were the VVIP’s from all across India.

a) Four colour printing of all material was carried out at MLA India at short notice.
b) Inserting activity carried out on a multitask basis. Different invites for different days and to different people needed to be sent. Full mailing co-ordination was handled at MLI.
c) Courier was arranged in Mumbai and outstation cities along with monitoring return mail.
d) Tele-calling carried out to rectify the undeliverable addresses and re-sending the same.
e) Monitoring the proof of delivery.

Case Study 9:
Worked with another leading multinational Insurance company providing them with a targetted telemarketing list with names and addresses for their requirements and thereafter co-ordinating the complete mailing on their behalf.

a) The data sent from the listowner was analyzed by the MLA India IT department. It was found that certain fields were merged within each other. The mailer was notified and corrective measures were undertaken after approval of budget wherein the data was cleaned at MLA India and the fields separated.
b) Thereafter, the given data was de-duplicated against previous orders and duplicates removed.
c) The mailers deadline was very tight. MLA India staff was at the mailhouse supervising the mailing right from start to finish to ensure that the mailing reaches the post office in time.
d) The mailer was extremely happy with the speed of performance.