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MLI Advantage: Quality Control leading to Quality Results
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Support Services

Call Centre Services
The Philippines and India are one of the leading locations in the world for international call-centre operations.

Staff are well-trained, intelligent, English speaking university graduates. They are effective in inbound and outbound retention programs and the cost is very competitive.

MLA can outsource and manage call center services in the Philippines and India on the client's behalf.

Within India, in conjunction with our channel partner, MLI can offer Multiple Services outlined below. We strive to excel in customer relationship management by combining inn
ovative technology with a high work ethic. We have core expertise and experience working in a wide spectrum of industries, and are a full solution provider in contact center. We manage people, processes, systems and facilitates from design through implementation to on going operation.

The solutions that we provide are designed to support a CRM program by interfacing with the key functions, namely: Customer Knowledge Management, Customer Interaction Management 360° and Customer Marketing and Planning. This approach enables personalized propositions to be delivered to the customer through their preferred channel. Also, customer data captured at the point of contact is fed back into a central repository where continued analysis results in further refinement of offers and promotions. Our diversified experience enables us to customize our services to fit your specific business needs. With our expertise, we serve some of the largest and most successful companies and represent some of the most familiar and valuable brand names in India. We provide live-operator call processing services, including order capture, customer service, sales acquisition, technical support, and full account management applications. Locations cover Mumbai, Delhi, Kolkatta and Chennai.We also validate databases in India.

Services:

Our custom solutions are driven by a full-time technology staff skilled in the areas of call center applications as well as call center hardware abilities. After sharing your notion of an ideal call center solution with our Customer Interaction Management Consultants, and with the skills of our technology staff to build a call center solution tailored specifically to your company's needs, we develop a solution to best fit your company's goals.

Inbound & Outbound Services: Undertake Inbound Services, Inbound Tele Services, Outbound Services & Outbound Tele Services.

Inbound Services: We take the extra step to make sure your customer feels valued. Our inbound call centers consist of highly trained and professional representatives. To multiply gain, we can up-sell and cross-sell products and services once the customer's question or issue has been resolved to satisfaction.

Inbound Teleservices include:

  • Inbound Call Center
  • Customer Service Projects
  • Order Taking and Processing
  • Help Desk Applications
  • Promotional and Advertising Response
  • Customer Care Service and Support
  • Full Account Management
  • Customer Data Capture/Surveys
  • Customer Complaint Resolution

Outbound Services: We have Professionals who provide excellent service in even the most demanding situations. Our clients have yielded improved customer satisfaction, enhanced brand images, more efficient operations and longer-term relationships with their customers.

Outbound Teleservices include:

  • Outbound Call Center
  • Lead Generation and Qualification
  • Sales Advancement Programs
  • Customer Relationship Programs
  • Telemarketing & Telesales
  • Market Research Data Acquisition
  • Full Account Management
  • Customer Data Capture/Surveys
  • Customer Complaint Resolution

Customer Care: We provide professionally trained customer service representatives (CSRs) to handle Call Centre Services customer calls. The CSRs answer product-related questions, resolve billing issues, cross-sell additional products and services, improve service, focus on the client's business activities, handle daily overflow, provide faster follow-up time, cut client costs, and increase sales. These are 1 - 600 Inbound Services, Order Taking & Sales, Mail Order follow-up, Enquiry Generation & Fulfillment.

1 - 600 Inbound Services: We'll answer your 1-600 number calls and receive your inquiries from all of your leads sources including trade shows, direct mail, advertising responses, and Web visitors. We enter data, assign tracking codes to each record, measure your lead source effectiveness, provide fulfillment and schedule follow up actions.

Order Taking and Sales: Companies that require order call processing, order program and sales services. They include:

  • Order taking
  • Presales handling FAQ and objection handling
  • Item-specific help screens
  • Price points specified by media source codes
  • Item-specific up-selling and cross-selling by agent
  • Pricing computations
  • Multiple "ship-to" address processing

Direct Mail Follow Up: Increase your response rate by having us make follow-up calls on your direct mail pieces. Our experience has shown a response increase from 30% to 600% by adding our calling to a typical direct mail program. Before you do a mailing campaign let us save you wasted money and effort by updating your marketing database.

Data Entry and Enquiry Handling: We provide data entry and inquiry handling services for clients that require information to be presented to or captured by customers.

For data entry, such as clubs, credit cards, order processing and registrations, we offer:

  • Key-in data entry and maintenance of multi-segmented databases
  • Multiple quality assurance programs, including double-entry of critical fields to ensure accurate data capture.

For inquiry handling, such as literature requests, event or product registration and lead generation, we offer:

  • Caller information capture
  • Marketing information capture
  • Database management of customer and product information
  • Scheduling and appointment setting

Database Services: We can capture and organize marketing data regardless of the source and format. Database Updating & Database Enhancement.

Database Enhancement: Through strategic teleservices, we create, maintain, improve and maximize the effectiveness of a company's database. The programs can include data segmentation, data augmentation, reporting and analysis, on-going database maintenance, and sales and lead tracking. We have updated and enhanced databases for list houses, professional organizations, publishers, manufacturers, and business services.

Database Updating: With changes happening faster every day, your database can get out of date quickly. We'll update and enhance your existing direct mail or prospect lists by getting correct contact information, updated addresses, name spellings, titles and e-mail addresses.

  • You'll know if you've got the "right" people before you spend more money and resources.
  • Your campaign will be more focused with better information.
  • You'll save money by eliminating wasted postage, printing, and people time.
  • You'll get faster and cheaper ways to reach your audience with e-mail addresses and fax numbers.

Lead Generation & Appointment Setting: Lead Qualification & Lead Generation.

Lead Generation: Lead generation is one of the primary service offerings. We work closely with you to understand your companies' products, services, positioning, strategies, and objectives in order to professionally represent you. We create highly qualified prospects based on a criterion that is important to your sales force and business objectives. Many products and services are most effectively sold in a one-on-one sales call.

To generate leads, we contact a list of individuals to see if they fit the prospect profile of the client. If the prospect matches the profile, the information is recorded in a file that is later transmitted to the client. We support sales efforts by generating quality leads that are seamlessly transferred, we set appointments for in-person sales calls.

We'll set, confirm and reschedule qualified appointments for your sales team. Outsourcing this function helps your sales people's talents be more fully utilized. In enterprise sales, most sales people don't have time to cold call. Enterprise sales people need to spend more developing solutions and less time prospecting. We can add consistency to your lead generation efforts and begin building early stage relationships. We also do business-to-business lead generation - for example, generating and qualifying leads for multinational technology companies.

Lead Qualification: This option is designed to track leads generated from advertising, direct mail, trade shows, web site or inbound calling. We work with you to reduce response time from receiving the lead to contacting the prospect. We will contact prospects for you to guarantee that the appropriate follow up has taken place. We will qualify all parties based on criteria that are important to your business.

By pre-qualifying the leads before turning them over to your sales team you can:

  • Make sure none of the real business opportunities are overlooked
  • Identify the decision makers (if not the respondent)
  • Determine their level of need
  • Determine how likely they are to buy, and when
  • Begin to develop a warm business relationship

Customer Satisfaction Measurement: Customer Satisfaction

Customer Satisfaction: We'll help you stay in touch with customers on a regular basis to help you gain the information you need to retain your customers, get more referrals and improve your marketing results. You'll know if you are maintaining your quality standards and providing customers the value they expect. Here are some of questions that could be answered with our services:

  • Is my customer doing business with the competition?
  • What do our customers say about us?
  • Are there customer service issues?
  • How are we perceived in our market?
  • What are our customer's "hot buttons"?
  • Are we doing things right?
  • What do our customers want and what don't they want?
  • Do we have different customer segments?
  • What are some of the issues that our customers haven't told us?

We'll make sure that you reap the benefits of being more informed about your customers needs so you can build stronger relationships.


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