Unaddressed Mail

/Unaddressed Mail

UNADDRESSED MAIL AT MLI

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Direct mail can be both addressed as well as unaddressed. Unaddressed Mail or Direct Post is the unaddressed component of Direct Mail, and would comprise of unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

  • Only unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
  • A minimum quantity of 1000 pieces can be accepted under the ‘Direct Post’.
  • Articles to be accepted have to be such that they do not exceed the length and width of an A3 size paper.
  • Articles posted as ‘Direct Post’ will bear no address or name on the communication. These will be accepted in bulk in designated offices and will not be posted in a letterbox.
  • In case of articles meant for delivery in other towns, Direct Post articles would be accepted in PIN Code wise bundles.

The Direct Post has been introduced by Department of Posts vide its OM no. 39-01/2001-BDD dated 2nd June 2005.

The Direct Post articles can be sent only within India.

Any person or organization can avail of Direct Post. However, some of the organizations and the beneficial uses of Direct Post by them, have been tabulated below:

Sl. No. Direct Post User Group Target audience of Direct Post User Group Purpose of using Direct Post
1. Manufacturing Sector

Office Equipment suppliers

Selected Institutional buyers New Products

Infomercials

Promotion campaigns

2. Services

Telecom

Financial, Banks, credit cards, insurance

Books

Food

Selected audiences tailored to each sector’s requirements New Products

Service updates

Promotion campaigns

3. Coaching Institutes Local mass coverage Promotion campaign
4. Local Services Local – Mass Services Promotion campaign
5. Consumer Goods companies Mass markets – Regional/National Coupon campaigns
6. Government Departments – e.g. Health, Social Welfare, Environment, Revenue and taxation Departments etc. Municipalities Citizens

Institutions

Regional/national

Awareness

 

7. Public Utility Departments, e.g. Electricity, water utilities Users of the utilities

Local

Awareness

Information

8. NGOs – specially in the areas of community health, social awareness etc. Citizens

Local/Regional

Awareness

Community action

9. Departmental Stores Citizens

Local

Promotion, Information
10. Religious Institutions Devotees

Regional/National

Promotion, Information
11. Political parties Citizens

Local/Regional/National

Information, mass contact, campaigning

 

  • The senders of Direct Post can specify the numbers and areas, in which the sender wishes the Direct Post articles to be distributed. However, no commitment would be given for delivery of the article to any particular address or a person.
  • The sender would be informed that the articles handed over by him had been delivered according to his instructions.
  • In case the sender desires the articles to be printed, or requires any other pre-mailing activity, this could also be provided on payment under the business post, separately. Though these activities can be combined with Direct Post, they do not form part of the product ‘Direct Post’.
+ What is Unaddressed Mail or Direct Post?

Direct mail can be both addressed as well as unaddressed. Unaddressed Mail or Direct Post is the unaddressed component of Direct Mail, and would comprise of unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.

+ Are there any other conditions for availing Direct Post?
  • Only unaddressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CDs etc., coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
  • A minimum quantity of 1000 pieces can be accepted under the ‘Direct Post’.
  • Articles to be accepted have to be such that they do not exceed the length and width of an A3 size paper.
  • Articles posted as ‘Direct Post’ will bear no address or name on the communication. These will be accepted in bulk in designated offices and will not be posted in a letterbox.
  • In case of articles meant for delivery in other towns, Direct Post articles would be accepted in PIN Code wise bundles.
+ Since when has Direct Post been introduced?

The Direct Post has been introduced by Department of Posts vide its OM no. 39-01/2001-BDD dated 2nd June 2005.

+ Can the Direct Post articles be sent out of India?

The Direct Post articles can be sent only within India.

+ Who can avail of Direct Post?

Any person or organization can avail of Direct Post. However, some of the organizations and the beneficial uses of Direct Post by them, have been tabulated below:

Sl. No. Direct Post User Group Target audience of Direct Post User Group Purpose of using Direct Post
1. Manufacturing Sector

Office Equipment suppliers

Selected Institutional buyers New Products

Infomercials

Promotion campaigns

2. Services

Telecom

Financial, Banks, credit cards, insurance

Books

Food

Selected audiences tailored to each sector’s requirements New Products

Service updates

Promotion campaigns

3. Coaching Institutes Local mass coverage Promotion campaign
4. Local Services Local – Mass Services Promotion campaign
5. Consumer Goods companies Mass markets – Regional/National Coupon campaigns
6. Government Departments – e.g. Health, Social Welfare, Environment, Revenue and taxation Departments etc. Municipalities Citizens

Institutions

Regional/national

Awareness

 

7. Public Utility Departments, e.g. Electricity, water utilities Users of the utilities

Local

Awareness

Information

8. NGOs – specially in the areas of community health, social awareness etc. Citizens

Local/Regional

Awareness

Community action

9. Departmental Stores Citizens

Local

Promotion, Information
10. Religious Institutions Devotees

Regional/National

Promotion, Information
11. Political parties Citizens

Local/Regional/National

Information, mass contact, campaigning

 

  • The senders of Direct Post can specify the numbers and areas, in which the sender wishes the Direct Post articles to be distributed. However, no commitment would be given for delivery of the article to any particular address or a person.
  • The sender would be informed that the articles handed over by him had been delivered according to his instructions.
  • In case the sender desires the articles to be printed, or requires any other pre-mailing activity, this could also be provided on payment under the business post, separately. Though these activities can be combined with Direct Post, they do not form part of the product ‘Direct Post’.
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