Monthly Archives: April 2015

//April

Two benefits of fund-raising through direct mail

In an insightful analysis of Fund-raising through the medium of Direct Mail, Mal Warwick & Associates Inc. shared some interesting data. It was their conviction that donors are discerning and intelligent; that they understand far more about the process of Fund-raising. They also found that Fund-raising through Direct Mail served a very useful purpose of public education – their research had shown that for a great many people, Fund-raising letters were a more trustworthy source of information. The First Benefit Donors being

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