These days, the market is abuzz with a lot of B2B activity. Start-ups, especially those related to online businesses and the digital environment, are receiving seed/angel funding or are being acquired like never before by large business enterprises – both international and domestic. Acquisitions and consolidations are taking place at a frenzied pace, and the Indian corporate environment is rapidly changing its colours.
Now, more and more marketers, across various industries in India, are seeking professionally collated, trustworthy, tried and tested B2B data from professionally managed and therefore reliable and dependable data houses, to market their products or services. They seek to target the entire gamut of Indian corporates – Micro SMEs/SMEs/Medium and Large Corporates/IT companies/ITES/Telecom/Manufacturing, Services, Retail, Export/Import, Retailers, BFSI industries, amongst others.
The manufacturing industry – one of the largest segments – consists of various sub-industries such as Pharmaceuticals, Automobiles, Auto Ancillary/Component, FMCG, Chemical, Petrochemical, Textiles, Electrical, Metal, Oil & Gas, Consumer Durables, Paints, Cements, Equipment & Machinery, Sugar etc.
Trusted and reliable databases in high demand!
The individuals on these databases are middle/upper and top management contacts who are decision makers, have high purchasing power, and are affluent consumers. Targetting them with industry specific products/services including offers related to subscriptions, banking and finance, fundraising, travel, insurance, memberships, luxury and lifestyle products etc., has proven beneficial to mailers.
In this scenario, it becomes vital for any company wishing to use Direct Marketing tools such as Direct Mail, Telemarketing, etc., to have access to a high quality, clean and reliable database of personnel in Indian/Multinational companies.
MLI – one of the topline Database companies
MLI represents some of the best B2B databases in the Indian market. There is extensive research done and the database for Indian corporates is compiled from a host of sources such as trade memberships, seminars, conferences, industry/trade listings, directories, magazine subscriptions, exhibitions, surveys, data partners, web sources, etc. This data is superior to data that has been merely gathered from online sources, as it is put through a validation and verification process.
The enhancement done on the database enables MLI to offer an accuracy of 85-90% on email and address, and 80-85% on contact numbers. This ensures that clients can maximise the response they receive from the database of Indian companies operating in the Indian corporate sector.
By Raju Patil
Raju has worked extensively with MLI’s clients and provided them guidance as to the best sources of B2B data available. MLI is a leading Database provider in India.
(From MLI, Social Marketing Division. As an integral part of our broader services, we provide clients with complete data management solutions including: Data Cleaning, Mailing Campaign Management, De-duplication and In house Database Management)
MLI is the leading Direct Marketing company in India, offering integrated multichannel marketing strategies in the B2B and B2C space. The company provides access to all types of mailing lists in India and the rest of the world direct mailing lists, telemarketing lists and email marketing lists and support services for cross-channel marketing.