Email Marketing

/Email Marketing

EMAIL MARKETING AT MLG

MLG, through its partners, offers solutions that redefine Email Marketing. Our Digital/Email Marketing suite also includes Promotional and Transactional Email Marketing.

Email marketing is used by marketers to connect with their customers and prospects at a personal level. It enables marketers to maintain brand recall and engage customers on an on-going basis. Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create visibility, and brand awareness.  Another major benefits of email marketing include new customer acquisition. Email marketing has proved to be effective in promoting online products and services. This involves sending promotional emails to potential consumers.

  • With email marketing, you can now leverage the most robust and reliable marketing channel to keep your customers engaged, through highly contextual promotional and transactional content at scale!
  • Effortlessly automate the delivery of highly personalised email content relevant to identified customer segments on the basis of their historical behaviour, using a variety of default templates. Orchestrate emails triggered by customer actions in real-time.
  • Harness the power of AI/ML using our advanced targeting features to make your email campaigns more effective by optimising your subject lines and send times.
  • Drive hyper-personalisation at scale by creating precise segments through complex rules based on your customers’ responses to previous multi-channel campaigns. Identify micro-segments based on parameters of your choice to laser-focus your targeting even further.
  • Gain a comprehensive understanding of every email campaign that you run with a host of data-rich metrics such as open rates, optimal days and times, campaign trends, etc. that become your single source of truth on marketing performance.

To view some of the Opt-in email databases we represent, click here

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